Second Half Analysis of 2013...

By Anant Mathur (January 21, 2014)

Since the first weekend of July 2013 approximately 79 Hindi films were released in the second half of 2013. Out of these 75 were flops, only 3 (Bhaag Milkha Bhaag, Chennai Express and Grand Masti) can be considered a hit because they were able to make a profit for their distributors, and 1 (B.A. Pass) was a super hit because it was made for a miniscule budget of Rs. 2 crore and made a profit of approximately Rs. 3 crores for its distributor.

15 of the 79 films had a budget between Rs. 20-50 crores - out of these 15 only two (Bhaag Milkha Bhaag and Grand Masti) managed profits of Rs. 17.52 and 8.33 crores, respectively. 7 of the 79 films had a budget between 75-125 crores and only 1 of them (Chennai Express) managed to make a profit for the distributor. Dhoom 3 had the largest budget (Rs. 125 crores) of all the releases in the second half of 2013 and just failed to recover its cost for the distributor even though it earned a humongous Rs. 261.25 crores in nett collections. Distributor's share of Dhoom 3 was approximately Rs. 122.31 crores giving them a box office loss of Rs. 2.69 crores.

The biggest flop of the lot was Mahabharat - with a budget of Rs. 50 crores - it only managed Rs. 0.67 crore in nett collections providing a loss of Rs. 49.33 crores for its distributor. Mahabharat is an animated feature film it was directed by Amaan Khan and had a many top actors (Amitabh Bachchan, Madhuri Dixit, Ajay Devgn, Vidya Balan, Sunny Deol, Anil Kapoor, Jackie Shroff, Manoj Bajpayee and Deepti Naval) lending their support. Animated films rarely do well in India so it's a wonder why anyone would risk Rs. 50 crores on a film of this genre?

With 75 of 79 films flopping - and 22 of the 75 with budgets between 20 and 125 Crores - the outcome of the second half of 2013 was extremely grim.

BELOW IS A LIST OF THE BIG BUDGET RELEASES OF THE SECOND HALF OF 2013 AND HOW THEY PERFORMED AT THE BOX OFFICE:

Lootera (Budget Rs. 27 cr.) Jul 5
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 25.95 cr.
DISTRIBUTOR'S SHARE = Rs. 12.68 cr.
DISTRIBUTOR'S LOSS = Rs. 14.32 cr.

Policegiri (Budget Rs. 35-40 cr.) Jul 5
VERDICT: Super Flop
TOTAL NETT COLLECTIONS = Rs. 16.80 cr.
DISTRIBUTOR'S SHARE = Rs. 8.14 cr.
DISTRIBUTOR'S LOSS = Rs. 26.86-31.86 cr.

Bhaag Milkha Bhaag (Budget Rs. 30 cr.) Jul 12
VERDICT: Hit
TOTAL NETT COLLECTIONS = Rs. 108.93 cr.
DISTRIBUTOR'S SHARE = Rs. 47.52 cr.
DISTRIBUTOR'S PROFIT = Rs. 17.52 cr.

Ramaiya Vastavaiya (Budget Rs. 30 cr.) Jul 19
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 27.87 cr.
DISTRIBUTOR'S SHARE = Rs. 13.34 cr.
DISTRIBUTOR'S LOSS = Rs. 16.66 cr.

D-Day (Budget Rs. 30 cr.) Jul 19
VERDICT: Super Flop
TOTAL NETT COLLECTIONS = Rs. 19.54 cr.
DISTRIBUTOR'S SHARE = Rs. 9.26 cr.
DISTRIBUTOR'S LOSS = Rs. 20.74 cr.

Chennai Express (Budget Rs. 75 cr.) Aug 09
VERDICT: Hit
TOTAL NETT COLLECTIONS = Rs. 218.53 cr.
DISTRIBUTOR'S SHARE = Rs. 107.60 cr.
DISTRIBUTOR'S PROFIT = Rs. 32.60 cr.

Once Upon Ay Time In Mumbai Dobaara! (Budget Rs. 85 cr.) Aug 15
VERDICT: Super Flop
TOTAL NETT COLLECTIONS = Rs. 55.56 cr.
DISTRIBUTOR'S SHARE = Rs. 27.27 cr.
DISTRIBUTOR'S LOSS = Rs. 57.73 cr.

Madras Cafe (Budget Rs. 35 cr.) Aug 23
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 41.79 cr.
DISTRIBUTOR'S SHARE = Rs. 19.96 cr.
DISTRIBUTOR'S LOSS = Rs. 15.04 cr.

Satyagraha (Budget Rs. 50 cr.) Aug 30
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 62.03 cr.
DISTRIBUTOR'S SHARE = Rs. 30.27 cr.
DISTRIBUTOR'S LOSS = Rs. 19.73 cr.

Shuddh Desi Romance (Budget Rs. 25 cr.) Sep 6
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. Shuddh Desi Romance cr.
DISTRIBUTOR'S SHARE = Rs. 21.73 cr.
DISTRIBUTOR'S LOSS = Rs. 3.27 cr.

Zanjeer (Budget Rs. 75 cr.) Sep 6
VERDICT: Colossus Flop
TOTAL NETT COLLECTIONS = Rs. 14.34 cr.
DISTRIBUTOR'S SHARE = Rs. 7.15 cr.
DISTRIBUTOR'S LOSS = Rs. 67.85 cr.

Grand Masti (Budget Rs. 35 cr.) Sep 13
VERDICT: Hit
TOTAL NETT COLLECTIONS = Rs. 93.78 cr.
DISTRIBUTOR'S SHARE = Rs. 43.33 cr.
DISTRIBUTOR'S PROFIT = Rs. 8.33 cr.

Phata Poster Nikhla Hero (Budget Rs. 25 cr.) Sep 20
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 36.52 cr.
DISTRIBUTOR'S SHARE = Rs. 17.56 cr.
DISTRIBUTOR'S LOSS = Rs. 7.44 cr.

Besharam (Budget Rs. 85 cr.) Oct 04
VERDICT: Colossus Flop
TOTAL NETT COLLECTIONS = Rs. 54.02 cr.
DISTRIBUTOR'S SHARE = Rs. 26.68 cr.
DISTRIBUTOR'S LOSS = Rs. 58.32 cr.

BOSS (Budget Rs. 50 cr.) Oct 18
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 52.42 cr.
DISTRIBUTOR'S SHARE = Rs. 25.84 cr.
DISTRIBUTOR'S LOSS = Rs. 24.16 cr.

Krrish 3 (Budget Rs. 115 cr.) Nov 01
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 198.65 cr.
DISTRIBUTOR'S SHARE = Rs. 93.64 cr.
DISTRIBUTOR'S LOSS = Rs. 21.36 cr.

Goliyon Ki Rasleela Ram-Leela (Budget Rs. 80 cr.) Nov 15
VERDICT: Super Flop
TOTAL NETT COLLECTIONS = Rs. 105.64 cr.
DISTRIBUTOR'S SHARE = Rs. 49.29 cr.
DISTRIBUTOR'S LOSS = Rs. 30.71 cr.

Singh Saab The Great (Budget Rs. 16.25 cr.) Nov 22
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 26.65 cr.
DISTRIBUTOR'S SHARE = Rs. 12.80 cr.
DISTRIBUTOR'S LOSS = Rs. 3.45 cr.

Gori Tere Pyaar Mein (Budget Rs. 30 cr.) Nov 22
VERDICT: Colossus Flop
TOTAL NETT COLLECTIONS = Rs. 16.32 cr.
DISTRIBUTOR'S SHARE = Rs. 7.83 cr.
DISTRIBUTOR'S LOSS = Rs. 22.17 cr.

Bullett Raja (Budget Rs. 50 cr.) Nov 29
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 36.27 cr.
DISTRIBUTOR'S SHARE = Rs. 17.91 cr.
DISTRIBUTOR'S LOSS = Rs. 32.09 cr.

R... Rajkumar (Budget Rs. 40 cr.) Dec 6
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 58.09 cr.
DISTRIBUTOR'S SHARE = Rs. 27.34 cr.
DISTRIBUTOR'S LOSS = Rs. 12.66 cr.

Dhoom 3 (Budget Rs. 125 cr.) Dec 20
VERDICT: Flop
TOTAL NETT COLLECTIONS = Rs. 261.25 cr.
DISTRIBUTOR'S SHARE = Rs. 122.31 cr.
DISTRIBUTOR'S LOSS = Rs. 2.69 cr.

Mahabharat (Budget Rs. 50 cr.) Dec 28
VERDICT: Colossus Flop
TOTAL NETT COLLECTIONS = Rs. 1.36 cr.
DISTRIBUTOR'S SHARE = Rs. 00.67 cr.
DISTRIBUTOR'S LOSS = Rs. 49.33 cr.

Other Notable FLOPS during the second half of 2013 include: 
Sixteen, Shorts, Tara? The Journey Of Love & Passion, Boyss To Boyss Hain, Ship Of Theseus, Bajatey Raho (Budget Rs. 15 cr.), Issaq, Nasha (Budget Rs. 8 cr.), Luv U Soniyo, Rabba Main Kya Karoon, Chor Chor Super Chor, Calapor, Bas Ek Tamanna, The Light Swami Vivekananda, Ooops A Desi, Haunted Child, Teesra Shabd The Shadow Of A Women, Do Nawab Hyderabad Kay, Thore Keep Distance, Love King Murder, Ab To Jaago, Us Disha Main, Maut Ka Badla, Zindagi Jalebi, Horror Story, John Day, The Lunchbox, Warning, Super Model, Raqt - Ek Rishta, Maazii, Prague, War... Chhod Na Yaar, Baat Bann Gayi, Shahid, Mickey Virus, Ishk Actually, Dilli Gang, Sooper Se Ooper, Amdavad Junction, Wake Up India, Satya 2, Kahani Ek Devi Ki, Rajjo, 3 In 1, Club 60, Tu Bewafa Hai, Jai Mahalakshmi, Jackpot, What The Fish, Club 60, Resham Dunkkk, The Dirty MMS, Bhadaas, Mokssh.

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