Analysis of the first 6 months of 2011

By Anant Mathur (July 18, 2011)

As usual again this year it's the budgets not the films that failed at the box office. 60 films were released in the first half of 2011 - far fewer than previous years - primarily due to the Cricket World Cup and IPL matches. Only 5 of the 60 films were profitable for their distributors - that's an 8.33 percent success rate. Below are the films that were released and their performance.

HITS
 

Yamla Pagla Deewana
Cost: 24 Crores
Revenue: 53.50 Crores (One Up Entertainment)
Distrubutor's Share: 30 Crores (approx.)
Profit: 6 crores
ROI: 25%
 

Tanu Weds Manu
Cost: 17.5 Crores (Viacom 18)
Revenue: 38.68 Crores
Distrubutor's Share: 20 Crores (approx.)
Profit: 2.5 Crores
ROI: 14.28%
 

Haunted - 3D
Cost: 10 Crores (Dar Motion Pictures)
Revenue: 25.60 Crores
Distrubutor's Share: 13 crores (approx.)
Profit: 3 Crores
ROI: 30% 

Ragini MMS
Cost: 2 Crores (ALT Entertainment)
Revenue: 10.86 Crores
Distrubutor's Share: 5.5 Crores (approx.)
Profit: 3.5 Crores
ROI: 175%
 

Ready
Cost: 45 Crores
Revenue: 130 Crores
Distrubutor's Share: 70 Crores
Profit: 25 Crores
ROI: 55.55%

Films that were able to recover their cost in the first half of 2011 include: 

F.A.L.T.U, Pyaar Ka Punchnama and Shaitan


FLOPS
 

No One Killed Jessica
Cost: 10-15 crores (UTV)
Revenue: 18.36 crores
Distrubutor's Share: 9.5 Crores (approx.)
Loss: 0.5-5.5 crores
 

Dhobi Ghat
Cost: 12 Crores (UTV)
Revenue: 9.63
Distrubutor's Share: 5 Cores (approx.)
Loss: 7 Crores
 

Dil Toh Baccha Hai Ji
Cost: 25-30 Crores (Wide Frames Pictures)
Revenue: 18.54
Distrubutor's Share: 10 Crores (approx.)
Loss: 15-20 Crores
 

Yeh Saali Zindagi
Cost: 10-12 Crores (Cine Raas)
Revenue: 7.27 Crores
Distrubutor's Share: 4 Crores (approx.)
Loss: 6-8 Crores
 

Patiala House
Cost: 40 Crores (T-Series)
Revenue: 17.84 Crores
Distrubutor's Share: 9 Crores (approx.)
Loss: 31 Crores
 

7 Khoon Maaf
Cost: 32 Crores (UTV)
Revenue: 15.17 Crores
Distrubutor's Share: 8 Crores (approx.)
Loss: 24 Crores
 

Game
Cost: 50 Crores (EROS)
Revenue: 4.45 Crores
Distrubutor's Share: 2.5 crores (approx.)
Loss: 47.5 Crores
 

Thank You
Cost: 58-60 Crores (UTV)
Revenue: 42.25 Crores
Distrubutor's Share: 22 Crores (approx.)
Loss: 36-38 Crores
 

Teen Thay Bhai
Cost: 12 Crores (PVR Pictures)
Revenue: 1.57 Crores
Distrubutor's Share: 0.8 Crore (approx.)
Loss: 11.2 crores
 

Dum Maaro Dum
Cost: 33-35 Crores (Fox Star Studios)
Revenue: 22.65 Crores
Distrubutor's Share: 12 Crores (approx.)
Loss: 21-23 Crores
 

Naughty @ 40
Cost: 10 Crores (Srishti Creations)
Revenue: 1.51 Crores
Distrubutor's Share: 0.8 Crore (approx.)
Loss: 9.2 Crores
 

Shagird
Cost: 10 Crores (Reliance)
Revenue: 1.91 Crores
Distrubutor's Share: 1 Crore (approx.)
Loss: 9 Crores
 

Always Kabhi Kabhi
Cost: 5 Crores (Eros)
Revenue: 2.5 Crores
Distrubutor's Share: 1.35 Crores
Loss: 3.65 Crores
 

Double Dhamaal
Cost: 40-45 Crores (Reliance)
Revenue: 45.12 Crores
Distrubutor's Share: 24 Crores
Loss: 16-21 Crores

Other Notable FLOPS during the first half of 2011 include:
Ashoka The Hero, Impatient Vivek, Vikalp, Mumbai Mast Kallander, Turning 30!!!, Hostel, United Six, Utt Pataang, Aashiqui.in, Angel, Kaccha Limboo, Masti Express, Satrangee Parachute, Yeh Faasley, Happy Husbands, Monica, Zokkomon, Chalo Dilli, I Am, Men Will Be Men, Shor In The City, Luv Ka The End, Love U... Mr. Kalakaar!, Stanley Ka Dabba, 404, College Campus, Hum Do Anjaane, Kucch Luv Jaisaa, Me Mamu & 7, Sheetalbhabhi.com, A Strange Love Story, Love Express, West is West, Bheja Fry 2, Bhindi Baazaar Inc., Bin Bulaye Baarati, Cycle Kick, My Husband's Wife.

© Anant Mathur. All Rights Reserved.