Sunday, October 23, 2011

Ra.One Going The Enthiran Way?

By Anant Mathur (October 23, 2011)

Well, looks like most of the posts this month are going to be about the biggest release in the history of Indian Cinema - Ra.One.

As was done with Rajnikant's film Enthiran, theatrical chains are raising ticket prices for both the 2D and 3D versions of Shahrukh Khan's Ra.One. At this time, I must inform my readers that Ra.One is not shot in 3D, they have converted the 2D version into 3D so they can charge a higher price. Converting 2D films to 3D is a recent trend. Hollywood film The Green Hornet recently tried the same conversion tactic and failed miserably at the box office - the film was criticized for having badly added 3D.

Depending on what part of the country you are in the ticket price for the 2D & faked 3D version may range between Rs. 200 and Rs. 750.

I've said many times that you can bet a film is going to be bad when they raise ticket prices & release it in more than 1500 screens (because it shows the producers have no faith the film will generate box office revenue beyond the first weekend and want to earn as much as possible). Both these facts are now true for Ra.One. Ra.One is being released on more screens in India than both 3 Idiots and Dabangg combined. Considering it will have a 5 day weekend, like Bodyguard, the producers/distributor are releasing Ra.One in a record number of screens. 

When I watched the first promos of Dabangg and Yamla Pagla Deewana, I immediately wanted to see these films. Sadly, the promos of Ra.One have not been able to entice the same feeling. Even if Ra.One breaks any records it won't be a fair comparison to any film(s) because it's ticket prices are higher and it will inflate the revenue generated by the film. A fair comparison would be to compare the total tickets sold to those of other films, only then can we determine how it fares against other films.

Deflating Ra.One...
Ra.One Won't Be No.1, Here's Why...
Calm Before The Storm!
Ra.One - Critic's Choice??

© Anant Mathur. All Rights Reserved.


MESSI said...

ya very true. It was a very juvenile movie and the only stuff that might make some go to the theaters is the maketting. Its a very mundane movie.

MESSI said...

Ya very juvenile movie it was and only the amount of marketting that has been done will make the movie earn for the week and also that no other good hollywood or hindi movie was released in diwali, It was a very mundane film.