After a long time a Yash Raj Film was released on the DIWALI WEEKEND. The one time of the year where records are expected to shatter more than any other, but it seems that expectations fall short when it's a Shahrukh Khan film releasing on the Diwali Weekend. The biggest weekend these days turns out to be anytime a Salman Khan or Aamir Khan film is releasing. Considering that Jab Tak Hai Jaan had a budget of 50 crores, it's disappointing that it has only managed to collect 73.68 crores in it's extended 6 day weekend, especially since it's Yash Copra's last film and last years Diwali release Ra.One (also a SRK film) managed to collect 80.97 crores in just 5 days.
The other Diwali release of 2012, Son of Sardaar managed to collect 57.94 crores in it's first 6 days. With a budget of 80 crores it's highly doubtful that the makers will earn any profit from its theatrical run.
After the first weekend, a big release usually runs out of steam, although by some miracle JTHJ might cross the 100 crores in nett collections mark, it's looking very doubtful that either of these films will reach that goal.