Second Quarter Analysis of 2013...

By Anant Mathur (July 14, 2013)

IPL6 was in full swing during the second quarter of 2013, but that didn't stop Bollywood from releasing low and medium budget films. Not surprising, the first big budget film of the second quarter Yeh Jawaani Hai Deewani was released in the first weekend of June, shortly after the end of IPL6, and amazingly the film recovered its cost in the first week itself. But, it was 2 small budget films which proved to be most profitable in the second quarter - Aashiqui 2 was made at a cost Rs. 9 Cr. and Fukrey had a modest budget of 5 Cr. 

Since the first weekend of April 2013 approximately 44 Hindi films were released in the Second Quarter of 2013. Out of these 44 films 40 were flops, 1 was average (because it was barely able to recover its cost) and only 3 (Aashiqui 2, Yeh Jawaani Hai Deewani, Fukrey) can be considered hits. Out of the 3 Hits two were able to make a profit because they were made for a miniscule budget and managed huge profits for their distributors. Aashiqui 2 made for Rs. 9 Cr. gave over 271% return on investment (ROI) and Fukrey which was made for a micro budget of Rs. 5 Cr. but delivered a ROI of over 200%.

4 of the 44 films had a budget which equaled or exceeded Rs. 30 Cr. Out of these 4 films only Yeh Jawaani Hai Deewani, made at a budget of Rs. 50 Cr., managed a profit of Rs. 34.34 Cr. and an approximate ROI of 69%. Yeh Jawaani Hai Deewani had the largest budget of all the releases in the second quarter of 2013 and was able recover its cost for the distributor by earning a colossal Rs. 185.33 Cr. in nett collections. Distributor's share of Yeh Jawaani Hai Deewani was approximately Rs. 84.34 Cr. giving them a box office profit of Rs. 34.34 Cr.
 
The biggest flop of the lot was Yamla Pagla Deewana 2 - with a budget of Rs. 40 Cr. - it only managed Rs. 28.95 Cr. in nett collections providing a loss of Rs. 25.23 Cr. for its distributor.
 

BELOW IS A LIST OF THE BIG BUDGET RELEASES OF THE SECOND QUARTER OF 2013 AND HOW THEY PERFORMED AT THE BOX OFFICE:

Chashme Baddoor (Budget 25 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 41.68 cr.
DISTRIBUTOR'S SHARE = Rs. 19.64 cr.
DISTRIBUTOR'S LOSS = Rs. 5.36 cr.

Commando - A One Man Army (Budget 15 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 21.48 cr.
DISTRIBUTOR'S SHARE = Rs. 10.35 cr.
DISTRIBUTOR'S LOSS = Rs. 4.65 cr.

Nautanki Saala! (Budget 16 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 21.70 cr.
DISTRIBUTOR'S SHARE = Rs. 10.38 cr.
DISTRIBUTOR'S LOSS = Rs. 5.62 cr.

Ek Thi Daayan (Budget 24 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 25.44 cr.
DISTRIBUTOR'S SHARE = Rs. 12.51 cr.
DISTRIBUTOR'S LOSS = Rs. 11.49 cr.

Aashiqui 2 (Budget 9 Cr.)
VERDICT: BLOCKBUSTER
TOTAL NETT COLLECTIONS = Rs. 78.37 cr.
DISTRIBUTOR'S SHARE = Rs. 33.43 cr.
DISTRIBUTOR'S PROFIT = Rs. 24.43 cr.

Shootout At Wadala (Budget 26 Cr.)
VERDICT: AVERAGE
TOTAL NETT COLLECTIONS = Rs. 54.69 cr.
DISTRIBUTOR'S SHARE = Rs. 25.93 cr.
DISTRIBUTOR'S LOSS = Rs. 0.07 cr.

Go Goa Gone (Budget 16 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 25.16 cr.
DISTRIBUTOR'S SHARE = Rs. 11.98r.
DISTRIBUTOR'S LOSS = Rs. 4.02 cr.

Aurangzeb (Budget 20 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 22.34 cr.
DISTRIBUTOR'S SHARE = Rs. 10.84 cr.
DISTRIBUTOR'S LOSS = Rs. 9.16 cr.

Yeh Jawaani Hai Deewani (Budget 50 Cr.)
VERDICT: BLOCKBUSTER
TOTAL NETT COLLECTIONS = Rs. 185.33 cr.
DISTRIBUTOR'S SHARE = Rs. 84.34 cr.
DISTRIBUTOR'S PROFIT = Rs. 34.34 cr.

Yamla Pagla Deewana 2 (Budget 40 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 28.95 cr.
DISTRIBUTOR'S SHARE = Rs. 14.77 cr.
DISTRIBUTOR'S LOSS = Rs. 25.23 cr.

Fukrey (Budget 5 Cr.)
VERDICT: HIT
TOTAL NETT COLLECTIONS = Rs. 32.77 cr.
DISTRIBUTOR'S SHARE = Rs. 15.02 cr.
DISTRIBUTOR'S LOSS = Rs. 14.98 cr.

Raanjhanaa (Budget 35 Cr.)
VERDICT: FLOP
TOTAL NETT COLLECTIONS = Rs. 58.94 cr.
DISTRIBUTOR'S SHARE = Rs. 26.82 cr.
DISTRIBUTOR'S LOSS = Rs. 8.18 cr.

Ghanchakkar (Budget 30 Cr.)
VERDICT:  FLOP
TOTAL NETT COLLECTIONS = Rs. 28.07 cr.*
DISTRIBUTOR'S SHARE = Rs. 14.04 cr.*
DISTRIBUTOR'S LOSS = Rs. 15.96 cr.*

*Based on First week collections only.

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