Today, most films do 80% of their business in the first weekend. Gone are the days of Golden and Silver jubilees. Films nowadays find it hard to survive beyond the first week. Even successful films like 3 Idiots, Dabangg and Ghajini have a hard time getting past 8 weeks in theatrical release. Perhaps it’s time to change week 4 and week 8 to silver and golden jubilees, respectively.
Due to the success of multiplexes, a big change came about, instead of 1 or two films per week, now anywhere from 2-6 films were being released week after week. Bollywood was now running like a business, but they were turning out more films than the audience demanded. Films that the makers spent 3-4 years to write and shoot were now being shelled out in a matter of weeks or months. Directors turned producers and as producers they started making multiple films yearly, not able to concentrate on each film fully, the films began to suffer. The stories lacked impact and entertainment value but the audience was still flocking to the multiplex on sheer curiosity.